About Me
My background demonstrates a strong focus on content creation and editorial management. As a Director of Branded Content at Gallery Media Group, I crafted engaging content, writing, editing, ideating and executing branded content (site, social, email, experiential) for million-dollar campaigns for commercial brands. Along with managing an Associate Editor, I collaborated with design, growth and paid media teams on visual storytelling for branded content assets across site and social platforms.
At The Knot Worldwide, I served as Assistant Managing Editor, where I copy edited, wrote and pitched custom content across five lifestyle brands. I ensured consistent style and tone for various online and print mediums, including interactive content, video and emails and assisted in managing a four-person edit team. I collaborated across departments to develop client timelines and ensure seamless campaign launches.
Prior to The Knot Worldwide, I progressed through editorial roles at the former XO Group, including Assistant Managing Editor and Associate Copy Editor. I also served as Copy Editor at Interactive One, coordinating site editors' stories, producing creative content, writing and editing sales/sponsored copy, and managing the freelance program.
“The artist doesn’t necessarily communicate. The artist evokes. What matters is how the art makes you feel.”
Margaret Atwood